THE GFP GROUP: CAPTURING MILESTONES & MEMORIES
More than 50 years ago, Georges Frances found joy in photography, capturing special moments of couples and families in cafes around Melbourne. With hard work and dedication, he turned that passion into a lifelong career.
With the support of fellow directors Wendy Field and Valerie Mewha, the business expanded beyond family photography to meet the growing demand for professional services—especially in graduations.
Today, The GFP Group is a leading provider of Graduation and Event Services across Australia. Partnering with universities, GFP creates seamless, memorable graduation experiences for thousands of graduates and their families each year.
At its core, GFP remains a value-driven family business, built on passion, expertise, and a dedicated team committed to celebrating life’s most important milestones.
OUR MISSION
To Always Provide An Amazing Experience
OUR VISION
Our vision is to create meaningful and positive experiences for our clients and customers while developing a community for our staff who share our passion for teamwork and customer service.
Success in achieving our vision will mean creating opportunities for people who join us to be part of an inclusive team that encourages growth and learning. We all benefit when our story includes the stories of the people that join us along the way.
It is GFP’s mission is to always provide an amazing experience, and we do this by committing to do our best and by embodying our company values.
POWER OF US
As a united team, we will work positively for our company, our customers, and our planet.
AGILITY
In an environment where change can happen rapidly, we think on our feet and are always open to new ideas to provide workable solutions.
CARE
We are all about good experiences and doing what’s right - for our staff and for our customers.
ENERGY
We promote an atmosphere of excitement, professionalism and fun.
